Retail potato sales are soaring, increasing 31% in dollar sales and 32% in volume sales between March 16, 2020 and June 14, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales. The majority of potato categories saw double-digit growth in both dollar sales and volume sales. Dehydrated potatoes had the largest increase in dollar and volume sales. Dollar sales increased by 59%, and volume sales increased by 49%. Deli-prepared sides decreased by 23% in dollar sales and 24% in volume sales. Over the 13 weeks, total potato sales saw dollar sale increases of 13% or greater.
Fresh potato sales increased in dollars and volume at retail for the timeframe. Fresh potato dollar sales increased by 46%, and volume sales increased by 35%. Almost every fresh potato type showed double-digit dollar sales growth. All fresh potato types, except for fingerling, increased in volume sales. Fingerling potatoes were the only category that decreased in volume sales down by 7%. Yellow potatoes showed the largest increase in both dollar and volume sales. Dollar sales increased by 54%, and volume sales increased by 42%.
These figures are compiled by IRI. Potatoes USA accepts no liability for the content of these reports, or for the consequences of any actions taken on the basis of any information contained herein. Please reach out to media@potatoesusa.com with any questions.